Most of the time market share is slugged out one fractional share at a time.

I'm very good at finding those fractional shares.

Marketing Strategy

Your optimal marketing strategy will be determined by:

  • Market potential.   How many dollars will consumers spend with you and your competitors?   How many dollars remain?

  • Competitive environment.   How much of your market already knows about you?   How good are your competitors?
  • Your competence.   How good are you at what you do?
  • And finally, the strength of your message.   How well does your message "stick" in the minds of shoppers?